sábado, 15 de agosto de 2009

MARKETING

Bromwich, J. (1993) “Comparaison de politiques de Marketing françaises et Britanniques” . Publics & Musées. Nº 11-12. Pag 103-139.
Csikszentmihalyi, M (1991) “Notes on Art Museum Experiences” en A. Walsh(ed.), Insights: Museums, Visitors, Attitudes, Expectations: A Focus Group Experiment, Santa Monica, Calif.: Getty Center for Education in the Arts and J. Paul Getty Museum.
Rados, D.L. (1981) Marketing for Non profit Organizations. Boston: Auburn House.
Kotler, P.y Andreasen, A.R.(1987), Strategic Marketing for Non-profit Organizations. Englewood Cliffs: Prentice-Hall.
Fronville, C.L. (1985) “Marketing for Museums: For-profit Techniques in the Non-profit World”. Curator, 28(3).
Colbert, F., Cuadrado, M.: Marketing de las artes y la cultura. Ed. Ariel, Barcelona, 2003.
Diggle, K. “Arts Marketing”. Rhinegold Publishing Limited. Londres, 1994.
Hill, E., O’Sullivan, C., O'Sullivan, T. “Creative Arts Marketing”. Ed. Butterwor nemann, Musselburgh, 1995.
Kotler, N., Kotler, P., Estrategias y marketing de museos. Ed. Ariel, Barcelona, 2001.
Kotler, P., Andersen, A.R. Strategic Marketing for Nonprofit Organizations. Prentice Hall, Upper Saddle River, N.J., 1996.
Lord, B., Dexter, G. Manual de gestión de museos. Ed. Ariel, Barcelona, 2002.
MacLean, F Marketing the Museum. Ed. Routledge, Londres, 1997.
VV.AA.: Informe SGAE sobre hábitos de consumo cultural. Ed. Fundación Autor, Madrid, 2000.
VV.AA.: Cultura en cifras. Ed. Ministerio de Cultura, Madrid, 1996.

No hay comentarios:

Publicar un comentario en la entrada